About Casino and Friends
Casino and Friends launched in 2024 with a clear, simple promise: deliver honest, evidence-based reviews of online casinos so that British players can make informed choices about where to deposit and play. Our editorial office at 5 Aldermanbury Square, London EC2V 7HR, United Kingdom is the home of a small, independent team of analysts who have spent the better part of two decades following the iGaming industry through every regulatory shift, technology change and bonus war.
Our Editorial Standards and Fact-Checking Process
Every casino review published on Casino and Friends passes through a three-stage verification cycle before it ever reaches a public URL. In the first stage we open a real-money account, complete the KYC process and make a qualifying deposit using our own funds; we never use comped accounts supplied by operators. In the second stage we play through bonuses, test live dealer studios across multiple time bands and run withdrawals through every payment method advertised on the cashier page. In the third stage a senior editor cross-references the live findings against the operator's licence, terms and any reported player complaints sourced from public forums and regulatory registers. The finished review is signed by our lead reviewer, dated and updated whenever a material term changes.
Team Background
The Casino and Friends desk brings together more than twenty years of combined experience in casino journalism, slot mathematics and payments. Our reviewers have previously contributed to industry trade titles, advised payment processors on chargeback patterns and consulted on responsible-gambling policy. Lead editor Ryan Holloway oversees content quality, while specialist contributors cover live dealer, RTP analysis and crypto cashier verification.
Independence Policy
No operator can purchase a positive review on Casino and Friends, full stop. We do receive affiliate commission when readers register through tracked links, but commercial relationships have no influence on the rating, the wording or the placement of a brand on our pages. Operators that fall below our minimum standards on payouts, terms or complaint resolution are simply not listed, regardless of the size of the bid. This wall between commercial and editorial is non-negotiable, and any breach is grounds for the review to be withdrawn and re-audited.
Industry Memberships
We follow the codes of conduct published by the International Association of Gaming Advisors (IAGA), the European Gaming and Betting Association (EGBA) and Gambling Business Group (GBG). These memberships ensure we stay current with regulatory developments across the UK, Europe and beyond, and they oblige us to apply consistent ethical standards to advertising, affiliate disclosure and responsible-gambling messaging across the site.
Why You Can Trust Us
Casino and Friends operates a public correction policy: where we get something wrong, we say so on the page, with a date stamp showing when the change was made and what was amended. Our ratings break down into discrete components — bonus value, payout speed, game library, support quality and responsible-gambling tooling — so readers can see exactly how a final score is built. We welcome feedback from operators, players and regulators alike, and we treat every credible complaint as an opportunity to improve.